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16 Steps to Starting a Business While Working Full Time — STEP 10: Find Your First Customers
Customers are the lifeblood of every business. But how do you go about building a customer base from scratch?
The 5 Elements of a Unified Marketing Strategy: Print and Digital
Learn how to use both print and digital mediums together, and in turn, drive sales, get clear on ROI, and modify as needed to grow a thriving business.
Your Brand Brainstorming Worksheet
By brainstorming brand ideas you can develop a unique brand that truly reflects your business. Use this downloadable worksheet to record your ideas. Read more
The Emotional Components of Branding
Here are some of the most effective emotions you might use in branding your small business and making it stick in customers' minds. Read more
25 Small Business Loan Terms You Need to Know
Read these 25 terms and phrases to help you understand the language of small business lending and make a conversation with a loan officer less intimidating.
Designing Product Packaging That Supports Your Brand
Here are some tips for developing product packaging that enhances your brand and helps make the sale for your small business. Read more
Five Factors Angels Look for in an Investment Opportunity
Before contacting angel investors, understand what they look for, so you approach the right angel groups and provide them with the information they need
A Few Favorite Things Inspired This Couple’s Encore Business
Gidgette and Ken Moshier decided to draw on their love for traveling and tea, as well as their small business backgrounds, to open the English Garden Tea Room.
Best Practices for Starting a Global Business
To increase your chances of global success, follow these simple best practices to start and grow your small business. Read more
How Networking Can Help You Get Your Startup off the Ground
You may think of networking as something you'll do after your business is successful. But networking during planning / startup can make launching much easier. Read more
Meet the Millennipreneurs: A New Breed of Entrepreneurs
A new study of highly successful, high-net-worth entrepreneurs spotlights a new breed dubbed the millennipreneurs or millennial entrepreneurs.
Small Towns as Business Incubators
One of the most successful support structures for small business growth in small towns has been business incubators.