Digital marketing is the rage, but a solid understanding of traditional marketing principles is still required to create an effective strategy for promoting and growing your business.
Topics will include:
- Some Basic Marketing Concepts – What, Who, Why and Where
- Strategies for On-line Promotion and Branding
- Think Beyond the Web – Print, PR, Networking, Direct Sales
Greg Tilley has 40 years of experience, mostly in executive positions in small to mid sized companies. He was a founding partner in a geo-spatial technology startup that was later sold to Cyient, a global engineering firm. He then stayed on to serve as CEO of Cyient's US operations. Before joining SCORE, Greg founded a consulting practice, helping companies with sales and business planning.